As a college student, I worked part-time under a wise sales manager, Mark Benson. He often made the statement: “You cannot fail in this business! You can quit, but you cannot fail.” I didn’t understand this at first, but as I watched people come and go, I realized it was true. You’re never beaten until you quit trying. This shifts the focus from the results, to you—your personal attitude and effort. And since a positive attitude coupled with massive personal effort always yields exciting results, this is where the focus belongs.
Those who focus on results only tend to ride a rollercoaster of ups and downs. When things are going well, they quit working. Pretty soon, the results begin to slip and they have to work extra hard to get back on track. For these people, business is always up and down.
The key to success is consistency. Mark was right. You can’t fail, as long as you keep working.
Success tip: Don’t focus on results. Keep your focus on positive, consistent effort and the results will take care of themselves.