In The 3rd Alternative, bestselling author Stephen R. Covey turns his formidable insight to a powerful new way to resolve professional and personal difficulties and create solutions to the challenges in organizations and society. In any conflict, the 1st Alternative is my way and the 2nd Alternative is your way. The fight usually boils down to a question of whose way is better or to negotiating a compromise. The 3rd Alternative is a departure from the usual approaches that reveals a new way of thinking that creates innovative solutions.

Stephen R. Covey is one of Time magazine’s twenty-five most influential Americans. He dedicated his life to demonstrating with profound yet straightforward guidance how every person can control his or her destiny. He is an internationally respected leadership authority, family expert, teacher, organizational consultant, and author. 


























