Don’t Compete with Rivals, Make Them Irrelevant! Now you can learn to create uncontested market space and make the competition irrelevant. Kim and Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating “blue oceans” of untapped new market spaces ripe for growth. You’ll be “winning by not competing!”
An expert in business strategy at Harvard, Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy and management.