Robin Koval

Robin Koval and Linda Kaplan Thaler team up to share how their philosophy helped them get to the top of the advertising industry.

Power of Nice – book

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the powerful stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

hardcover (144 pages)