Goldstein Martin & Cialdini

Professor Robert Cialdini, co-wrote Yes! 50 Scientific Ways to be Persuasive which you can apply immediately to become a more effective persuader.

Yes! 50 Scientific Proven Ways to Be Persuasive – audio

Every day we face the challenge of persuading others to do what we want. Persuasion is not only an art, it is also a science. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Yes! shows how making smallchanges to your approach can have a dramatic effect on your persuasive powers.

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