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Selling in a Changing Economy

by Grant Cardone on November 6, 2007 | Articles
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When economies change from being very optimistic and positive (expanding) to very difficult and negative (contracting) people generally move through a number of responses. These response are somewhat similar to experiencing the loss of a loved one. The first response is denial, then anger, resentment, and for some apathy before they are able to do what is necessary to recover from the loss or change in conditions. Those that succeed during major economic contractions use these challenges to inspire solutions, creativity and new levels of production!

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