Developing a Customer Retention Program – DVD

Developing a Customer Retention Program - DVD

Originally: $199.95

4 DVD videos (3 hrs 46 min) Free Preview Clip    


40% off


How to Increase Repeat Business and Build Customer Loyalty

Increase repeat business and build customer loyalty with this step-by-step customer retention program.

In Disc 1, you’ll learn . . .

  • Why customer retention is more important than customer satisfaction
  •  How to know if you are spending too much energy on winning new customers
  •  The amazing payoff of retaining current customers
  •  How to track customer retention and learn why your customers are leaving
  •  7 ways to stay in touch with your customers

In Disc 2, you’ll learn . . .

  • 9 specific ways to build “partnerships” and emphasize your value
  •  How to capture your customers’ loyalty in the first few months
  •  To educate your customer so they understand how to use your products or services
  •  How to deliver “outrageous” service to help you maintain customer enthusiasm
  •  Guarantees: what should they include and cover.

In Disc 3, you’ll learn . . .

  • 6 questions that will help you examine how well you currently handle complaints
  •  To process repairs, refunds, gripes, etc., in a way that actually builds business
  •  A 6-step process for making a “stunning comeback” with dissatisfied customers
  •  How to get your entire organization committed to customer relations

In Disc 4, you’ll learn . . .

  • How employee turnover affects customer retention
  •  Hiring and managing “service stars”
  •  To more effectively train customer service people
  •  How to develop employee rewards, awards, and compensation plans that directly relate to customer retention
  •  To set the tone, and inspire great service from your people

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