4 Disciplines of Execution (Sean Covey) – audio

The 4 Disciplines of Execution


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Achieving Your Wildly Important Goals

The 4 Disciplines of Execution is about a simple, repeatable, and proven formula for reaching the goals you–as an individual or as part of a team or corporation–just have to reach. Covey calls these wildly important goals, and he takes the listener on a fascinating and profitable exploration of why we so often fail to execute these goals and what can be done to fix this crucial problem.

In his experience, the thing that most undermines the ability to execute is what he calls the Whirlwind–which includes those urgent tasks that must be done simply to keep an organization alive. The Whirlwind occupies the vast majority of every employee’s day; it never goes away and it cannot be ignored.

As Covey shows, the only way to execute on new, important goals is to separate those goals from the Whirlwind–and that’s exactly what the Four Disciplines do. They allow leaders to accomplish what is by far the most difficult aspect of creating breakthrough results: executing a strategy that requires a change in behavior. Only by narrowing the focus of a strategy, insuring that everyone on the team understands the goal, knows what to do to reach it and knows whether progress is being made toward it, will a leader produce consistent breakthrough results all the while sustaining the urgent work being done in the Whirlwind.

The 4 Disciplines of Execution are:

  • Focus on the Wildly Important
  • Act on the Lead Measures
  • Keep a Compelling Scoreboard
  • Create a Cadence of Accountability

These Four Disciplines have evolved out of thousands of interviews and consulting projects. For more than a decade FranklinCovey has been studying what it takes to achieve wildly important goals, honing its approach by working more than 13,000 teams and about 200,000 people in hundreds of organizations. Now, they’ll share success stories from a wide range of companies–including Marriott, Kroger, even a famous Navy carrier ship–that have implemented the four disciplines in a way that resulted in greater profits, increased market share, and improved customer satisfaction.

As Covey shows through key success stories, when a company or individual adheres to these disciplines, they uniformly see superb results—regardless of the goal–and this new way of thinking is essential to any company that wants to not only weather, but thrive in this economy.

{ 1 product review… read it below or add one }

Monica May 13, 2013

Excellent book. The educational institution I work at has used this book as the foundation for achieving goals within its strategic plan. What is most interesting is that if the four wildly important goals are established throughout the institution in a consistent manner, then everyone realizes whether their daily tasks are truly part of the goal, or whether he/she has been scattered in all different directions instead –the book refers to it as a ‘whirlwind.’ The accountability piece is the score card that employees are responsibe for at varying levels of the institution. This weekly check and balance using the score card enables participants to assess whether the focus remains on the given task, or whether it has become part of the above-mentioned whirlwind. … And last, I am responsible for the success of my wildly important goal (accountabilty). I feel this book with its four main points has made me more focused and organized and assists me in fulfilling my role in the institution.


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