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Developing a Customer Retention Program DVD
How to Increase Repeat Business and Build Customer Loyalty

By: Lisa Ford

Format: 4 DVD videos

Length: 3 hrs 46 min

Retail Price: $199.95
Our Price: $173.56

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Increase repeat business and
build customer loyalty
with this step-by-step
customer retention program.

In Disc 1, you'll learn . . .

  • Why customer retention is more important than customer satisfaction
  • How to know if you are spending too much energy on winning new customers
  • The amazing payoff of retaining current customers
  • How to track customer retention and learn why your customers are leaving
  • 7 ways to stay in touch with your customers

In Disc 2, you'll learn . . .

  • 9 specific ways to build "partnerships" and emphasize your value
  • How to capture your customers' loyalty in the first few months
  • To educate your customer so they understand how to use your products or services
  • How to deliver "outrageous" service to help you maintain customer enthusiasm
  • Guarantees: what should they include and cover.

In Disc 3, you'll learn . . .

  • 6 questions that will help you examine how well you currently handle complaints
  • To process repairs, refunds, gripes, etc., in a way that actually builds business
  • A 6-step process for making a "stunning comeback" with dissatisfied customers
  • How to get your entire organization committed to customer relations

In Disc 4, you'll learn . . .

  • How employee turnover affects customer retention
  • Hiring and managing "service stars"
  • To more effectively train customer service people
  • How to develop employee rewards, awards, and compensation plans that directly relate to customer retention
  • To set the tone, and inspire great service from your people

Developing a Customer Retention Program - DVD

Lisa Ford

 

Learn to increase repeat business and build customer loyalty. Today, good customer service isn't enough. You have to go the extra mile. You have to make your customers look for you -- and choose you -- time after time. These business training videos show you how to build the emotional partnerships with your customers that lead to lifetime loyalty. Implement the step-by-step customer retention approach this program offers throughout your organization -- and watch your sales rise and your defections drop.

4 DVD videos
(3 hrs 46 min) preview

Retail price $199.95
Our price $173.56

Digital Rights for the above video program are available for purchase. Learn more about usage rights and purchase options for digital rights.


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