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How to Give Exceptional
Customer Service 2000 DVD
A Complete Customer Service Training Seminar

By: Lisa Ford

Format: 8 volumes
              on 4 DVDs

Length: 5.5 hours

Retail Price: $399.95
Our Price: $279.97

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Ever wonder how an organization can get its entire work force eating, sleeping, breathing customer service - especially in an age when common courtesy, extra effort and empathy are in short supply? Ever wonder how a company comes up with the service ideas that turn its customers into avid (and unpaid!) ambassadors for its products?

Wonder no more, as Lisa Ford, customer service adviser extraordinaire, takes you behind the scenes to find out what smart organizations are doing to dazzle customers and build unbending loyalty. You'll sit in as Lisa interviews customer service trendsetters at major corporations and observe live customer care training at some of today's most successful companies.

You'll benefit from Lisa's firsthand experience with what works, what doesn't, in today's service arena. Go "on location" to learn what companies such as Seiko, EchoStar, Men's Wearhouse and others are doing to "wow" current customers and woo new ones with superlative service.

Lisa Ford's wisdom and advice have helped bring about dramatic customer service improvement in dozens of companies, large and small. Now she brings those same insider insights to you, in this new-from-the-ground-up version of How to Give Exceptional Customer Service, still the best-selling training video of all time.

You'll learn:

  • What the Customer Service Experience is - and why it's so important
  • Your customer's 4 basic needs - what they are, how to meet and exceed them every time
  • How your "points of contact" can help you see your service through your customer's eyes
  • How to treat your customers as if they are always right (especially when they're wrong)
  • Simple ways to build trust and make customers feel you're "on their side" - no matter the complaint or problem
  • Potentially inflammatory words and phrases - and what to say instead
  • 6 steps to help you bounce back from mistakes and blunders
    Ways to "soften the blow" when delivering bad news to your customers
  • How to avoid "coffee-break stress syndrome" - and use your break time to refresh and recharge
  • The "9 Out of 10" Rule: Use it to recognize how negativity may be creeping into your customer interactions
  • The 7 characteristics of a Customer Service Star (and how you can develop them too)

How to Give Exceptional Customer Service 2000 - DVD

Lisa Ford

More Information

The best-selling business training video of all time! Ever wonder how an organization can get its entire work force eating, sleeping, breathing customer service? Lisa Ford, customer service adviser, takes you behind the scenes to find out what smart organizations are doing to dazzle customers and build unbending loyalty. See customer service trendsetters and live customer care training at some of today's most successful companies. Lisa Ford's wisdom and advice have helped bring about dramatic customer service improvement in dozens of companies, large and small. A complete customer service training seminar.

8 volumes on 4 DVDs
(5.5 hrs) preview

Retail price $399.95
Our price $279.97

Digital Rights for the above video program are available for purchase. Learn more about usage rights and purchase options for digital rights.


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