The Middle Class Myth

by Grant Cardone on March 6, 2012 | Articles

The middle class concept is failing millions of people because it is based on myths and formulas that worked for our parents but will no longer prove successful today. President Obama suggested, “the middle class is at a make or break point.” What he should be telling you is: the middle class has been failing its members for decades and this is not a new thing.

The supposed culprits blamed for the middle class ‘squeeze’ have been everything from jobs shipped overseas, the financial crisis of 2008, the housing bubble, income disparity and even an alleged conspiracy of the “top 1%.” Is it possible that the middle class formula just does not work in the 21st century?

For most, the middle class is something defined by another era: a time when people tried to get into the middle class as their ultimate goal. During the 50’s, people had the same job and lived in the same home most of their lives. The GDP was expanding not contracting. Anyone notice that isn’t happening today? The middle class is not just an income level, it is a way of life based on fantasy. The “American Dream” has been to get an education, a good job, average salary, health benefits, a retirement plan, nice house, two cars, and two weeks off a year. To achieve that means everything is going to be fine!

But it hasn’t been fine!  Some facts from There are 8.5 million people receiving unemployment. At current pace of job creation, U.S. won’t return to full employment until 2018 Middle class jobs have fallen from 52% in 1980 to 42% in 2010 17 million Americans with college degrees get jobs lower than bachelor’s degree Nominal wages grew only 1.7% while consumer prices went up 2.7%. The middle class concept is based on myths and formulas that worked for our parents but no longer proves successful today. It is failing millions of people because it doesn’t take into consideration trends, inflation, changing economics, the global economic pressures on jobs and wages, housing bubbles, technological advancements nor unpredictable possible world events that no one plans. The idea that you will have one ‘good’ job and keep it for life, buy a home and pay it off after living in it for 30 years, operate with barely 3 months of savings, and then live on that for 25 years into retirement is just a formula set for failure.

First Myth: The Job

Millions of people had assumed the job market would never change. What were we thinking? All things change, even jobs. Jobs are being shipped overseas and technology is taking over previously-available jobs. A job is like a product, its shelf life is not infinite and it will undergo change. Millions of people are depending and planning on ‘yesterdays’ jobs for tomorrow’s security. Don’t be one of them!

Second Myth: Savings

The middle class that has a savings rate of under 5% has been told to keep 3 months of savings for emergencies. The Great Recession starting in 2008 has been the cause of millions of people being out of work for an average of 40 months. Millions of middle class people have been out of work 37 months longer than the savings lasted.

Third Myth: Homes

Calculating homes into any formula for wealth, equity creation or retirement planning was ridiculous. Your home nor the equity in it should ever be considered in wealth calculations or for retirement purposes. Homes are expensive, ties up lots of capital and require lots of maintenance. If you ever get equity you still need a place to live.

The only solution for the middle class is to get above middle class wages, savings and investment. This requires:

1) Make yourself so valuable that the marketplace will pay you over $120,000 a year. Do more than just your job so that you are valuable regardless of the job market.

2) Save as much as 30% of your gross income for investing with 30 months for emergencies. Increase your income targets so that you can pay yourself first and act like your future depends on this because it does.

3) Make long term investments back into your business, and then into other companies/stocks or income producing real estate so that you have multiple ways of increasing income and wealth.

4) Never consider a home as part of your wealth calculation or retirement planning. A home is merely a place to live.
The bottom line: The middle class is failing because it didn’t save enough, didn’t make enough, and didn’t invest enough, instead, it did just enough to get by. Just enough is the failing formula. I want to be comfortable, I want to be happy, money isn’t everything, I just want to enjoy life–these are the mantras of the middle class. The middle class is associated with some socially acceptable ‘middle’ thing, not rich and not poor, but what is it really? The wealthy don’t seek comfort they seek wealth, solvency and survival without economic pressure. While the top earners have become supposed pariahs of our society it is the only wealth class that appears to be protected.

Fifty years ago the middle class was a desirable group to aspire to, today, it is just a risky, painful, economic condition failing millions of people. The middle class is not at some make or break point as the president suggests, the Middle Class just does NOT work!

Grant is an international sales expert, sales trainer, motivational speaker and best selling author whose programs have positively affected thousands of people and organizations worldwide. His unique, commen-sense approach is practical and solution oriented. His humor, wit and infectious energy allow him to connect with any audience. Click here to browse books, and audio training programs by Grant Cardone.

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