Contains:

• 12 Audio CDs
• 4 Case Study Book
• 1 Business English Dictionary
• 1 Course Guide

English is an international language. It is used worldwide, for people to communicate with one another in the areas of technology, travel, popular entertainment and, most importantly, in business.

Originally designed for non-native English speakers, this course is used by foreign speakers to improve their business language skills. If you feel the need to study English at a slightly lower level, the English Mastery Course will prepare you for this Business English course.

Business English will give you the confidence and practice you need to do business with colleagues, clients, business contacts and acquaintances who do not speak your language. With this complete course, you should be able to:

• present a case or argument clearly;
• persuade other people to your point of view;
• understand and answer accurately all the questions you are asked;
• be polite and firm in discussions and negotiations.
• have a sophisticated understanding and command of the language

The Business English course will also help you to:

• read and understand articles in trade and professional magazines;
• read and respond to letters and reports in English;
• read and understand documents and contracts of agreement in English;
• draft your own documents, reports, business plans and letters in English.

Introduction
The Business English course will help you to transfer you express your business skills professionally and articulately. By the time you have completed the course, you should have the ability and confidence to speak, read and write in English. You should be able to conduct your business in English competently and confidently, with greater precision and increased effectiveness.

The English you will learn is the English of the international business world. The situations you will meet are realistic business situations. You will hear business people from all over the world using English to communicate with one another. You will hear both British and American English, as well as many accents of English.

Approach
Business English is a modular-based course, which consists of twelve business case studies. The course uses the Modular Case-Based Learning approach.

Modular
Modular Case-Based Learning is a very flexible approach.

• Select your starting point. You can choose to start with any of the case studies you wish to.
• You can choose a route through the materials which best meets your individual business and language needs.
• You should organize your study sessions around the time that best suits you.
• You can quickly revise areas most urgent to your business needs.

Case-Based Learning
The course uses this method because it is:

• efficient: By using the charts and case summaries, you can select whichever business English skills you want to practice. you can choose those which are most relevant to your needs.
• stimulating: you learn from 'true-to-life' international business situations.
• familiar: It is a method commonly used in management training and one which business men and women are used to.
• effective: Case-based learning really works. Try it and you will see.

Course Contents
The Business English course consists of:

• A Course Guide - explaining the design, aims and objectives of the course, and containing useful reference tables and a wordlist.
• the Case Books - each containing four case studies, giving business documents and dialogue texts, language practice exercises, assessment and revision sections, an answer key, and the transcript for each case.
• the recordings - one CD for each case study (12 CDs total), supplying all the recorded material for the dialogues, commentaries, and reports, the practice exercises, the assessment and the revision sections of the relevant case. All recordings are ing English using both native and non-native speakers of English to allow you to become used to a variety of accents.
• the Linguaphone Business English Dictionary - this is a specialist dictionary containing only business vocabulary, giving a sound foundation of 4500 business words and terms used in British and American English.

The Cases
The course consists of twelve business case studies in total. Each case presents 'true-to-life' business situations and problems, many of which you may meet in the course of your work. These include:

• a strategy for improving a company's market share;
• an effective marketing campaign;
• an exercise in creating an exclusive distributorship;
• a business plan to break into the new market;
• a response to a problem requiring the appointment of key staff;
• an approach to extending credit;
• a strategy for dealing with bad debts;
• a management buyout;
• a strategy for improving market position;
• an approach to franchising;
• an approach to acquiring sponsorship;
• a take-over which reflects a particular management philosophy;
• an approach to making a tender.

Business activities contained in the case studies include:

• manufacturing and engineering
• light industry and information technology
• distribution and marketing
• service industries.

The cases present businesses with activities in:

• North American (the US and Canada);
• The Pacific Rim (Australia, Japand, and South-East Asia);
• Europe (the UK, Germany, Italy, France and Holland);
• Scandinavia (Finland, Norway and Sweden);
• Africa (Nigeria);
• South America (Brazil).